How it works

do the best job of solving an important problem for a reader who cares, without anchoring yourself to temporary tools, tactics, or trends. -Rob Fitzpatrick

Earn enough good will for a few strangers to grant you an interview.

Ask them about the circumstances that led to them finding you.

Your questions should not ask for speculation, imagination, or guessing.

They should ask for specifics about what exactly they want to be able to do, what they’ve tried in the past, what has worked, what hasn’t worked.

You’re looking for facts. You want to know about actual stuff that happened in real life — not what might happen in the future, or what may have happened if things were different.

This is how you will find out what products to make, how to position your offers, what messages

Often times, these conversations will lead to coaching or consulting relationships simply because they got a chance to talk about themselves.

You may already have the audience you need, but you just gotta show em the right message.